1PointFive -
Assorted Work
Digital & Print Collateral, Branding and Identity, Motion Graphics, Video Production, Environmental Design
1PointFive is a company specializing in carbon capture and utilization technologies. They offer innovative solutions to remove carbon dioxide (CO₂) from the atmosphere and repurpose it for various applications, helping to combat climate change by reducing greenhouse gas emissions. Here you will find assorted examples of work that I created for 1PointFive.
I played a primary role in a brand refresh process for 1PointFive, which showcases my ability to lead transformative branding efforts with meticulous attention to detail. My contributions include the design and organization of various brand elements and visual assets that now form a fundamental aspect of 1PointFive's updated identity. Additionally, I developed an extensive 60+ page brand guidelines document that provides clear instructions for maintaining consistent brand application across all channels.
I designed a “wallpaper” video that was displayed at the 2023 Abu Dhabi International Progressive Energy Congress (ADIPEC.) The brief called for a five minute video that could be interspersed between other digital content during the 4-day event. The goal was to create visual interest while only utilizing core brand elements. I employed animation to bring to life an orbit of carbon spheres, offering a compelling visualization of atmospheric carbon and highlighting 1PointFive's pivotal role in the decarbonisation process. See the full video HERE.
I also designed an informational video that was displayed at the 2023 Abu Dhabi International Progressive Energy Congress (ADIPEC.) This video was looped at specific times during the event and sheds light on various 1PointFive projects and partnerships. It displayed on the booth’s primary screen, which measures over 27.5 feet wide.
I developed an illustration style for the brand that would be used to visualize direct air capture technology. These illustrations would later be animated in a video intended to explain the direct air capture process and the technology that is involved. You can see that video in context HERE.)
These are a series of motion graphics that I made for 1PointFive that were distributed on their social media platforms. The large one mocked up here on the left was presented in a video format and can be seen in context with the full audio HERE.
I created numerous icons for the 1PointFive brand, covering a diverse array of applications. Explore a glimpse of these designs with just a few examples showcased here.
I designed and animated OOH ads that displayed at Shimbashi Station (a major interchange railway station in Tokyo's Minato Ward.)
The copy translates to “a pioneering partnership to help meet global climate targets. Learn more at 1pointfive.com“
I designed a booth for the 2024 IATA Aviation Energy Forum